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World of Coca-Cola

The World of Coca-Cola is a museum and cultural attraction located in Atlanta, Georgia, dedicated to the storied history of the Coca-Cola Company. This effervescent journey offers visitors an immersive experience into the world’s most famous soft drink, showcasing its global impact, rich heritage, and the magic behind its secret formula.

History

The World of Coca-Cola first opened its doors in 1990 but was relocated to its current location in Pemberton Place in 2007, adjacent to the Georgia Aquarium and Centennial Olympic Park. Named after John S. Pemberton, the pharmacist who invented Coca-Cola in 1886, the attraction has become a beacon for soda fans worldwide, celebrating the brand that has become synonymous with American culture.

Facts

  • Exhibits: The attraction features a variety of multimedia exhibits, historical artifacts, and interactive displays.
  • Taste It!: Perhaps the most popular exhibit, Taste It! allows visitors to sample over 100 different Coca-Cola beverages from around the world.
  • The Vault: This highly secured exhibit holds the secret formula of Coca-Cola, arguably the most closely guarded trade secret in the history of commerce.
  • 4D Theater: A cinematic experience combining 3D film with physical effects to tell the story of Coca-Cola.
  • Pop Culture Gallery: This gallery showcases the influence of Coca-Cola on popular culture, including art, music, and advertising.

Location

The World of Coca-Cola is located at 121 Baker St NW, Atlanta, GA 30313, USA. Its placement in downtown Atlanta makes it a convenient destination for tourists and locals alike.

Website

For more information on ticket prices, operating hours, and special events, the official website for the World of Coca-Cola is www.worldofcoca-cola.com.

Opening Hours

The World of Coca-Cola is open 7 days a week, but hours of operation vary throughout the year and it is occasionally closed for private events. Generally, the attraction opens at 10:00 AM and closes at 5:00 PM, with extended hours during the summer and holiday periods. It is always recommended to check the website for the most up-to-date information prior to visiting.

Things to Do

  • The Loft: Start your visit with an overview of the historical advertising and memorabilia.
  • Coca-Cola Theater: Watch a short film that celebrates the joy and happiness associated with the brand.
  • Vault of the Secret Formula: Learn about the history and legend of the secret formula.
  • Bottle Works: Get a behind-the-scenes look at the bottling process.
  • Milestones of Refreshment: Journey through the history of The Coca-Cola Company.
  • The Perfect Pauses Theater: Enjoy classic Coca-Cola commercials from around the world.
  • Coca-Cola Polar Bear: Take a memorable photo with the iconic Coca-Cola Polar Bear.

Tips For Visiting

  1. Purchase Tickets Online: To avoid long lines, buy your tickets in advance on the website.
  2. Plan Your Visit: Review the map and schedule of events on the website to maximize your time.
  3. Best Times to Visit: Weekday mornings tend to be less crowded than afternoons and weekends.
  4. Stay Hydrated: With all the tasting to be done, make sure to drink water in between samples.
  5. Photography: Cameras are allowed, so be ready to capture the fun moments, especially with the Coca-Cola Bear.
  6. Souvenirs: Visit the Coca-Cola Store for unique branded merchandise and personalized bottles.
  7. Dining: There are no dining facilities inside, but the Centennial Park area offers several options nearby.

Conclusion

The World of Coca-Cola is a must-visit attraction for anyone interested in American corporate history, pop culture, or simply enjoying the experience of tasting a variety of Coca-Cola products from around the globe. It offers an extensive look at the brand’s past, present, and future, along with fun and interactive experiences for all ages. A trip to the World of Coca-Cola is not just about learning the story of a single beverage but also about experiencing the joy and optimism that the brand has been sharing with the world for over a century.

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